About Bayard Presse Asia

Bayard Presse is a French and international media company dedicated to inspiring a lifelong love of reading in children.

For over 40 years, we have been creating trusted magazines such as Red Apple, Little Red Apple, White Antelope, and Little Red Panda. Over the past 20 years, we have expanded our collection with StoryBox, AdventureBox, AdventureBox Max!, and DiscoveryBox—each carefully designed to support children at different stages of their reading journey. In 2020, we introduced Little Green Apple to further enrich this reading ladder.

Today, Bayard’s children’s magazines are enjoyed by families across Europe, the Americas, Africa, and Asia, bringing together a diverse global community of young readers.

We believe that reading is more than a skill—it is a gateway to creativity, curiosity, and confidence. Our editorial teams continuously create and refine content to reflect the evolving interests of children growing up in a fast-changing world.

Through every story, activity, and discovery, our mission is simple: to help children better understand the world around them, while nurturing a sense of wonder that will stay with them for life.

🎖️Award Winning

Every year our magazines get recognized and awarded by Parents’ Choice Foundation® for the quality of their content. We are committed to helping all children discover the pleasure of reading, a pleasure that will accompany them all their lives!

🚀Level Up Anytime

We’re committed to making sure our little customers are receiving the right reading material. That’s why our subscriptions are flexible! You can change magazine titles mid-subscription, free of charge, if your child’s reading levels up!

📋Content Perfectly

On a daily basis, Bayard writers consult specialists to ensure the high quality of our products: child psychiatrists, scientists, historians, botanists, palaeontologists, doctors ... willingly participate in the delicate work of making difficult subjects understandable for children. Many teachers use our magazines in class because they find the information trustworthy and reliable.

🌟4,500+ Kid Feedback

We are constantly engaging our audience for feedback through direct engagement with school groups, storytelling sessions, and product testing sessions. Each story published is tested with children thanks to our partnerships with schools.

The World of Bayard